Meet our team


Lain Hook Photo

Iain Hook

Business Manager

Iain Hook

Business Manager


Iain is an accomplished & experienced senior executive with over 20 years in the ICT sector, across African and ANZ markets. He has extensive product, marketing, strategy and sales background including a history of closing complex deals with key customers. As an implementer with a ‘can do’ attitude, Iain leads our team to carry through to completion. For the last 6 years Iain has been heavily involved in the IoT sector both at a network operators level and also taking end-end solutions to market.

Iain uses his passion for innovation, digital & disruptive technologies to evolve business performances & market offerings. A strategic thinker, Iain develops the big picture through strong analytical problem solving, and an understanding of key market trends and evolving/disruptive technologies.

​Iain is a member of the NZ IoT Alliance and sits of the Smart Cities working group within the Alliance.

Outside of work, Iain uses his ‘can-do’ approach for the benefit of the community whereby he is the founder and chairman of Maungakiekie Songbird, a central Auckland community-based project that supports conservation activities in and around Auckland’s One Tree Hill. Iain’s also a keen mountain biker so come the weekends you will find him out and about in various bike parks and trails around Auckland.

Chris Pickering Photo

Chris Pickering

Project Manager

Chris Pickering

Project Manager


Chris has 22 years of commercial experience in design and manufacturing businesses within New Zealand and Internationally. He has a passion for technology developments particularly spanning the fields of mechatronics and software design.

He spent 12 years in the Royal New Zealand Air Force and has a current PPL. Chris is involved in the Aviation sector, and is an affiliate of Intl Society of Air Safety Investigators.

Chris holds a Masters Degree in Management from Auckland University, and currently provides project management for ASG Technologies.

Brenna Yuksel

Brenna Yuksel

AI and Analytic Product Manager

Brenna Yuksel

Brenna Yuksel

AI and Analytic Product Manager


Brenna is the AI and Analytic Product Manager for ASG Technologies. Starting her journey with the Advanced Group Support Office as a Marketing intern in 2021, she stepped into a full-time role as their Marketing Lead in 2022, before joining the ASG Tech team in 2023.

Brenna holds a Bachelor’s Degree in Marketing and Bachelor’s Degree in Psychology from AUT University.

Brenna has a passion for applying her marketing skills to develop and produce innovative IoT solutions with the ASG Tech team and strategic partners.

Outside of work, you can find her on the football pitch, either coaching her youth girls’ team or playing in the women’s league.

Ready to embrace the future?

We have the expertise to help. Get in touch with our team today.